Product Engineering

How to Build an MVP in 90 Days (Playbook)

A proven 90-day playbook for building a real MVP — from discovery to launch — without scope creep or wasted budget.

Infeon EngineeringApril 5, 20268 min read

Weeks 1–2: Discovery

Define the one user, the one problem, and the one outcome. Pick three KPIs you'll measure post-launch. Anything that doesn't move those KPIs gets cut.

Weeks 3–4: Design + Architecture

Lo-fi prototypes, clickable flow, and a thin architecture blueprint. No design system polish at this stage.

Weeks 5–10: Build

3 two-week sprints. End every sprint with a demo to real users.

Weeks 11–12: Launch

Closed beta with 20–50 users, fix the top-5 issues, then open up.

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